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Top 100 most marketable athletes in Finland

Here they are, the top 100 most marketable athletes in 2024! Learn more about scoring and the jury here.
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Finland flag icon
Finland
Followers:
4136340
Activity:
9
ER%:
31.9
Instagram iconTikTok iconYouTube icon
"A brilliant personal brand and partnerships to match. Valtteri has a truly global appeal."
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The Top 100 Jury
Activity:
9
ER%:
1
ER%:
31.9
Current ranking:
1
Finland flag icon
Finland
Followers:
451783
Activity:
2
ER%:
Instagram iconTikTok iconYouTube icon
“The Finnisher is a true global export. A stable and steady image.”
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
2
ER%:
5
ER%:
Current ranking:
2
Finland flag icon
Finland
Followers:
372166
Activity:
2
ER%:
Instagram iconTikTok iconYouTube icon
“The young athlete has a globally appealing brand and skillfully crafted partnerships.”
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The Top 100 Jury
Activity:
2
ER%:
4
ER%:
Current ranking:
3
Finland flag icon
Finland
Followers:
104363
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
“The down-to-earth superstar is not afraid to speak up. Appeals to responsible brands.”
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The Top 100 Jury
Activity:
1
ER%:
5
ER%:
Current ranking:
4
Finland flag icon
Finland
Followers:
195328
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
“A constant brand favourite. Teemu is selective in his partnerships and executes them well.”
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
16
ER%:
Current ranking:
5
Finland flag icon
Finland
Followers:
88181
Activity:
2
ER%:
Instagram iconTikTok iconYouTube icon
“Appeals on both traditional and social media. A truly versatile brand in a big Finnish sport.”
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
2
ER%:
7
ER%:
Current ranking:
6
Finland flag icon
Finland
Followers:
93750
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
“His style and personality stand out. Spearheading an incredible year for Finnish players.”
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The Top 100 Jury
Activity:
0
ER%:
11
ER%:
Current ranking:
7
Finland flag icon
Finland
Followers:
236372
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
“You know him even if you don’t watch hockey. Taken a bigger role than other Finnish NHL stars.”
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
7
ER%:
Current ranking:
8
Finland flag icon
Finland
Followers:
164543
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
“A constant brand favourite. Has added personality and humour to social media. Good partnerships.”
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The Top 100 Jury
Activity:
1
ER%:
4
ER%:
Current ranking:
9
Finland flag icon
Finland
Followers:
308144
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
“A new Finnish name on the global stage. Masterful in leveraging hype brought by Messi.”
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The Top 100 Jury
Activity:
1
ER%:
9
ER%:
Current ranking:
10
Finland flag icon
Finland
Followers:
136818
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
14
ER%:
Current ranking:
11
Finland flag icon
Finland
Followers:
114383
Activity:
3
ER%:
26.5
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
3
ER%:
6
ER%:
26.5
Current ranking:
12
Finland flag icon
Finland
Followers:
50382
Activity:
6
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
6
ER%:
5
ER%:
Current ranking:
13
Finland flag icon
Finland
Followers:
73910
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
12
ER%:
Current ranking:
14
Finland flag icon
Finland
Followers:
99275
Activity:
11
ER%:
11.2
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
11
ER%:
5
ER%:
11.2
Current ranking:
15
Finland flag icon
Finland
Followers:
169427
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
17
ER%:
Current ranking:
16
Finland flag icon
Finland
Followers:
156040
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
14
ER%:
Current ranking:
17
Finland flag icon
Finland
Followers:
63989
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
8
ER%:
Current ranking:
18
Finland flag icon
Finland
Followers:
57816
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
16
ER%:
Current ranking:
19
Finland flag icon
Finland
Followers:
33649
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
12
ER%:
Current ranking:
20
Finland flag icon
Finland
Followers:
93295
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
21
ER%:
Current ranking:
21
Finland flag icon
Finland
Followers:
133998
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
14
ER%:
Current ranking:
22
Finland flag icon
Finland
Followers:
151450
Activity:
6
ER%:
21.1
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
6
ER%:
8
ER%:
21.1
Current ranking:
23
Finland flag icon
Finland
Followers:
133510
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
6
ER%:
Current ranking:
24
Finland flag icon
Finland
Followers:
101304
Activity:
35
ER%:
4.5
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
35
ER%:
2
ER%:
4.5
Current ranking:
25
Finland flag icon
Finland
Followers:
41092
Activity:
2
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
2
ER%:
10
ER%:
Current ranking:
26
Finland flag icon
Finland
Followers:
27354
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
10
ER%:
Current ranking:
27
Finland flag icon
Finland
Followers:
137603
Activity:
3
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
3
ER%:
3
ER%:
Current ranking:
28
Finland flag icon
Finland
Followers:
129176
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
12
ER%:
Current ranking:
29
Finland flag icon
Finland
Followers:
24840
Activity:
3
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
3
ER%:
10
ER%:
Current ranking:
30
Finland flag icon
Finland
Followers:
26778
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
14
ER%:
Current ranking:
31
Finland flag icon
Finland
Followers:
79008
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
15
ER%:
Current ranking:
32
Finland flag icon
Finland
Followers:
27829
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
16
ER%:
Current ranking:
33
Finland flag icon
Finland
Followers:
21720
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
8
ER%:
Current ranking:
34
Finland flag icon
Finland
Followers:
32918
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
7
ER%:
Current ranking:
35
Finland flag icon
Finland
Followers:
59921
Activity:
2
ER%:
23.6
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
2
ER%:
16
ER%:
23.6
Current ranking:
36
Finland flag icon
Finland
Followers:
53469
Activity:
13
ER%:
19.7
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
13
ER%:
15
ER%:
19.7
Current ranking:
37
Finland flag icon
Finland
Followers:
58580
Activity:
8
ER%:
5.9
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
8
ER%:
2
ER%:
5.9
Current ranking:
38
Finland flag icon
Finland
Followers:
22793
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
10
ER%:
Current ranking:
39
Finland flag icon
Finland
Followers:
155165
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
7
ER%:
Current ranking:
40
Finland flag icon
Finland
Followers:
17623
Activity:
1
ER%:
47.9
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
20
ER%:
47.9
Current ranking:
41
Finland flag icon
Finland
Followers:
13511
Activity:
3
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
3
ER%:
18
ER%:
Current ranking:
42
Finland flag icon
Finland
Followers:
41570
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
12
ER%:
Current ranking:
43
Finland flag icon
Finland
Followers:
43257
Activity:
1
ER%:
2.1
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
7
ER%:
2.1
Current ranking:
44
Finland flag icon
Finland
Followers:
14011
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
17
ER%:
Current ranking:
45
Finland flag icon
Finland
Followers:
73591
Activity:
2
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
2
ER%:
0
ER%:
Current ranking:
46
Finland flag icon
Finland
Followers:
23273
Activity:
2
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
2
ER%:
7
ER%:
Current ranking:
47
Finland flag icon
Finland
Followers:
26460
Activity:
3
ER%:
12.1
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
3
ER%:
17
ER%:
12.1
Current ranking:
48
Finland flag icon
Finland
Followers:
39708
Activity:
2
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
2
ER%:
5
ER%:
Current ranking:
49
Finland flag icon
Finland
Followers:
68833
Activity:
9
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
9
ER%:
2
ER%:
Current ranking:
50
Finland flag icon
Finland
Followers:
24654
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
9
ER%:
Current ranking:
51
Finland flag icon
Finland
Followers:
520254
Activity:
13
ER%:
7.3
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
13
ER%:
1
ER%:
7.3
Current ranking:
52
Finland flag icon
Finland
Followers:
21724
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
15
ER%:
Current ranking:
53
Finland flag icon
Finland
Followers:
16180
Activity:
27
ER%:
18.6
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
27
ER%:
15
ER%:
18.6
Current ranking:
54
Finland flag icon
Finland
Followers:
42216
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
12
ER%:
Current ranking:
55
Finland flag icon
Finland
Followers:
27474
Activity:
2
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
2
ER%:
4
ER%:
Current ranking:
56
Finland flag icon
Finland
Followers:
11116
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
12
ER%:
Current ranking:
57
Finland flag icon
Finland
Followers:
21637
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
13
ER%:
Current ranking:
58
Finland flag icon
Finland
Followers:
11144
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
11
ER%:
Current ranking:
59
Finland flag icon
Finland
Followers:
14990
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
11
ER%:
Current ranking:
60
Finland flag icon
Finland
Followers:
535889
Activity:
15
ER%:
2.9
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
15
ER%:
1
ER%:
2.9
Current ranking:
61
Finland flag icon
Finland
Followers:
45822
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
4
ER%:
Current ranking:
62
Finland flag icon
Finland
Followers:
12092
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
27
ER%:
Current ranking:
63
Finland flag icon
Finland
Followers:
20908
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
11
ER%:
Current ranking:
64
Finland flag icon
Finland
Followers:
13959
Activity:
1
ER%:
148.6
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
10
ER%:
148.6
Current ranking:
65
Finland flag icon
Finland
Followers:
17879
Activity:
42
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
42
ER%:
5
ER%:
Current ranking:
66
Finland flag icon
Finland
Followers:
38488
Activity:
5
ER%:
13.2
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
5
ER%:
4
ER%:
13.2
Current ranking:
67
Finland flag icon
Finland
Followers:
14630
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
19
ER%:
Current ranking:
68
Finland flag icon
Finland
Followers:
13334
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
15
ER%:
Current ranking:
69
Finland flag icon
Finland
Followers:
16253
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
12
ER%:
Current ranking:
70
Finland flag icon
Finland
Followers:
15631
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
5
ER%:
Current ranking:
71
Finland flag icon
Finland
Followers:
21208
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
9
ER%:
Current ranking:
72
Finland flag icon
Finland
Followers:
30725
Activity:
20
ER%:
9.1
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
20
ER%:
6
ER%:
9.1
Current ranking:
73
Finland flag icon
Finland
Followers:
27385
Activity:
4
ER%:
5.4
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
4
ER%:
3
ER%:
5.4
Current ranking:
74
Finland flag icon
Finland
Followers:
23282
Activity:
2
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
2
ER%:
2
ER%:
Current ranking:
75
Finland flag icon
Finland
Followers:
18370
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
8
ER%:
Current ranking:
76
Finland flag icon
Finland
Followers:
15076
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
12
ER%:
Current ranking:
77
Finland flag icon
Finland
Followers:
8845
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
11
ER%:
Current ranking:
78
Finland flag icon
Finland
Followers:
10554
Activity:
2
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
2
ER%:
8
ER%:
Current ranking:
79
Finland flag icon
Finland
Followers:
44084
Activity:
4
ER%:
3.2
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
4
ER%:
9
ER%:
3.2
Current ranking:
80
Finland flag icon
Finland
Followers:
10893
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
19
ER%:
Current ranking:
81
Finland flag icon
Finland
Followers:
80952
Activity:
6
ER%:
46.6
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
6
ER%:
2
ER%:
46.6
Current ranking:
82
Finland flag icon
Finland
Followers:
25777
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
8
ER%:
Current ranking:
83
Finland flag icon
Finland
Followers:
48777
Activity:
9
ER%:
2.5
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
9
ER%:
9
ER%:
2.5
Current ranking:
84
Finland flag icon
Finland
Followers:
59855
Activity:
2
ER%:
0.8
Instagram iconTikTok iconYouTube icon
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The Top 100 Jury
Activity:
2
ER%:
14
ER%:
0.8
Current ranking:
85
Finland flag icon
Finland
Followers:
25694
Activity:
4
ER%:
16.6
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The Top 100 Jury
Activity:
4
ER%:
1
ER%:
16.6
Current ranking:
86
Finland flag icon
Finland
Followers:
15235
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
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The Top 100 Jury
Activity:
1
ER%:
7
ER%:
Current ranking:
87
Finland flag icon
Finland
Followers:
6640
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
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The Top 100 Jury
Activity:
0
ER%:
15
ER%:
Current ranking:
88
Finland flag icon
Finland
Followers:
158063
Activity:
13
ER%:
12
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
13
ER%:
1
ER%:
12
Current ranking:
89
Finland flag icon
Finland
Followers:
15584
Activity:
6
ER%:
7.5
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
6
ER%:
13
ER%:
7.5
Current ranking:
90
Finland flag icon
Finland
Followers:
7980
Activity:
2
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
2
ER%:
8
ER%:
Current ranking:
91
Finland flag icon
Finland
Followers:
16079
Activity:
5
ER%:
10.1
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
5
ER%:
12
ER%:
10.1
Current ranking:
92
Finland flag icon
Finland
Followers:
80584
Activity:
3
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
3
ER%:
1
ER%:
Current ranking:
93
Finland flag icon
Finland
Followers:
10641
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
6
ER%:
Current ranking:
94
Finland flag icon
Finland
Followers:
12273
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
5
ER%:
Current ranking:
95
Finland flag icon
Finland
Followers:
4107
Activity:
0
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
0
ER%:
20
ER%:
Current ranking:
96
Finland flag icon
Finland
Followers:
29043
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
24
ER%:
Current ranking:
97
Finland flag icon
Finland
Followers:
21718
Activity:
3
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
3
ER%:
0
ER%:
Current ranking:
98
Finland flag icon
Finland
Followers:
127125
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
2
ER%:
Current ranking:
99
Finland flag icon
Finland
Followers:
36882
Activity:
1
ER%:
Instagram iconTikTok iconYouTube icon
Avatar photoAvatar photoAvatar photoAvatar photo
The Top 100 Jury
Activity:
1
ER%:
0
ER%:
Current ranking:
100
Meet the jury

The jury consists of experienced sports and marketing professionals.

Here’s what they have to say about this year’s listing:
“Athletes can be appealing in many different ways. This list shows that athletic success and being interesting does not always go hand in hand. I hope more athletes will show their personality in traditional and social media.”
Noora Toivo
Noora Toivo
Ex-track and field athlete, social media journalist at Yle Urheilu
“Athletes on the list who have leveraged their personal brand by extending their presence into social media channels stand out. Athletes will get more out of their commercial potential if they dare to tell stories and be relatable to audiences outside of sports. This, in turn, creates good opportunities for commercialization.”
Joona Haatainen
CEO and strategist, Troot
“More comprehensive data gave us interesting insights into which sports and athletes command attention on traditional and social media. Athletes have an opportunity to be closer to their audience than ever before and are becoming more courageous in creating content that appeals to their audiences. Love it!”
Piitu Hoffrén 10.team
Piitu Hoffrén
Partner Success Manager, 10.team
“Modern marketers are into strong and versatile personal brands who engage their audience on social media. Athletes who share pieces of their life, bring forward their personality and are not afraid to speak up appeal to a wider base of brands.”
Heikki Pohjonen
Heikki Pohjonen
Partnership Advisor, 10.team
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What’s the scoring based on?

The scoring is based on factors that are important to brands and marketers. The scoring combines quantitative and qualitative factors.

First, the athletes are scored by:

  • social media activity
  • audience size and engagement
  • visibility in media
  • sport’s visibility in media

In addition to data-based scoring, the jury scored the athletes based on:

  • impact and influence
  • brand strength
  • current partnerships
  • content quality

Athletes with significant global marketability could earn extra points.